Creative visual direction on Matt Corby’s “Rainbow Valley” album – overseeing style treatment, artwork, promotional materials, live visuals and music and promotional videos. Included directing the live show visuals and “No Ordinary Life” music video.
Ego produced and directed the music video for Matt Corby’s “No Ordinary Life”, the lead single off Matt’s Rainbow Valley album – and Matt’s first ever official music video.
“I wanted to create something that takes Matt from the Matt we know, singing acapella in an intimate garden setting, into the ‘extra-ordinary’; almost beamed up and into an ether of light, colour and wonder. Also, that Matt plays every instrument on this song (and indeed 99% of the album) there is an intimate connection between him and every note that I wanted to show, to bring this multiverse of Matt Corbys together to perform, in one time and place.”
Producer / Director : Ego
Assistant Director : Jack Toohey
DOP : Connor Rancan
Video production : yeahsure
AC : Jack Toohey, Jack Single
Editor : Ego and Jordan East
Colorist: Keiran Watson-Bonnice
Visuals assistants : Alexa Fernandez Martinez, Eddie Diamandi
Projection : Tamlin & Ben Hill
Lighting : Dan Jackson & Tony Allison
Set construction : Jesse Hartmann
Ego directed these pop up projections across Melbourne and Sydney to announce the Rainbow Valley album.
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Augmented reality iPhone and Android app for visual artist Ego. Activated by viewing Ego’s artworks, including full wall pasteup at Revolver nightclub and print works.
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