Touch Sensitive & Ego | Instagram-sourced collaboration

Create a song and music video in 30 days using crowd-sourced clips from Instagram in a viral campaign to promote Nissan’s new Juke model.

Ego worked with audio producer Touch Sensitive over four weeks to collect, clean and cut clips uploaded by hundreds of Instagram users. By tagging #VJUKE on their submissions to Instagram, these then became the samples for the track and video. This is the result.

  • Date: 2013
  • Categories: Video
  • Client: Thinking Loud / Nissan Australia
  • Director: Ego & Touch Sensitive

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